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about out of sight

A site of original and unoriginal content meant to entertain and inform. Out of Sight is edited by JJ O'Donoghue and William Hilderbrandt.

more about out of sight

If this site had to be summed up in one word and a preceding parenthetical phrase, then it would be (hopefully) entertaining. Think of it as an archive of some of the most interesting articles, videos, photography, and miscellany that JJ and William find online.

Presently the two have hopes of expanding the site to include some of their own work, and when they do just watch the hilarity ensue.

In the meantime please leave comments on posts - whether you like or dislike - and make suggestions as to what you want to see more of. For some of you it's more tits and ass, for others you prefer men with beards, and for one of you (you know who I am talking about) it's all about jam.

one more thing on out of sight

Out of sight is Will and JJ's attempt to get noticed and invited on daytime TV or any Fox TV show. Before out of sight, there was rich and creamy, a hugely popular blog for spammers who wanted to sell us penis enhancing products. They were wasting their time.

But to stick to the augmentation analogy, out of sight at its best is a brain enhancing website. That's a radical statement guys.

What you'll find on the site is a ménage à trois of humour, skepticism, intelligence and titilation. We really enjoy comments and recommendations and we hope to build up a community of followers so that we then add a subscription wall and take on the Financial Times or Playboy. Or just get jobs with them.

who is this stud william?

William lives in Paris. At the start of 2009 he left London and all his friends and his bad job to come to France, where he hardly speaks the language, to be with his girlfriend. Officially he is very happy to finally be living with her but occasionally he does get nostalgic for London.

He grew up in the US - Oklahoma (please do not hum the musical!) - and studied philosophy before going to London for a Master's in journalism. His work has not been published by the best in the industry, such as The New York Times, The Atlantic Monthly, The Economist, Mother Jones, McSweeney's, and many, many more.

Currently he is freelancing at radio and TV gigs, slowly acquiring technical skills he hopes he can eventually use to make documentary and feature films that one day will not be produced by some of the world's best film studios.

who is this wise guy jj?

Quite early on in life JJ discovered that he was a fabricator. In 2006 his mum and dad invited him to leave their home in Cork, Ireland and head for London, where he now resides, to shake up the city. He cycles hard, drinks hard and blogs harder. You get the picture.

Currently he's alive, and, like most people his age he's 29. He longs for the day Japan get's moved right next to Ireland, and that Cork wins the world series in hurling. More than anything else he want's a book deal. Failing that a decent sandwich with French mustard, mayonnaise and Ballymaloe relish in it.

23 June 09
This advert for Orangina makes absolutely no sense. How did it make it past the pitch? Carl’s just told me that the iamges are all over le metro in Paris, or they were at some stage. I read in AdWeek that the idea behind the ads is to give sex appeal to animals, which I assume comes from drinking Orangina. Ban it, I say, for the adverts alone. And the taste too.
Via: bozzlog:suyhnc:swisserswatter:w33d
ふ、ふ、ふくしまさん!

This advert for Orangina makes absolutely no sense. How did it make it past the pitch? Carl’s just told me that the iamges are all over le metro in Paris, or they were at some stage. I read in AdWeek that the idea behind the ads is to give sex appeal to animals, which I assume comes from drinking Orangina. Ban it, I say, for the adverts alone. And the taste too.

Via: bozzlog:suyhnc:swisserswatter:w33d

ふ、ふ、ふくしまさん!
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Posted: 3:57 PM
I do like this - the evolution of online journalism.

I do like this - the evolution of online journalism.

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8 June 09

Another advert that signifies porn creep, whereby porn culture is seeping into the mainstream. I could get all media theory about it, but Time magazine has that base covered. Instead what I want to know, which sad bastards buy Bud Light? This advert never actually aired on TV, but hit the web as a viral being passed round by email and, well, by blogs, like this one.

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26 May 09

Supposedly this is a Hungarian sausage commercial circa the 1980s. But in my opinion, how can there be such genius advertising way back when? This is the good stuff. Each discipline has an era that is considered a low-point. Many think architecture in the 60s and 70s was awful but nowadays those buildings are some of the most distinctive to look at. Apparently, the 80s was a similar era for advertising in Hungary. [via Why, That’s Delightful!]

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20 May 09

Oh Japan. You make me laugh and speechless at the same moment.

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18 May 09

A solid and entertaining ad.

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Posted: 12:46 PM
This is doing the rounds on Tumblr. Ah, it’s a goody.
gkojaxlabo:

gkojaxlabo:

gkojax:

gkojaxlabo:

tsupo:

This is doing the rounds on Tumblr. Ah, it’s a goody.

gkojaxlabo:

gkojaxlabo:

gkojax:

gkojaxlabo:

tsupo:

Reblogged: kagurazakaundergroundresistance

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30 April 09

Production company Wizz, based here in Paris, has put together some fantastically quirky ads for Scrabble. The music and the animation are so good it makes you think, Scrabble, really? Nonetheless these are solid. Since I am from a cowboy state I am partial to the one above, but the other two might be better - check out Hula and Yoga.

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29 April 09

to whine is to be human

Here’s my lesson in life - of life - if to err is to be human, then to complain is to be even more human. We humans love it. For example, “God, it’s so friggin hot, I wish it would rain (usually heard after a day of plus 20 degrees in Ireland). “Why they don’t they shut up already about swine flu? Stupid government, stupid media, stupid everything.” Now, there is a fine line between simply ovbserving and moving on, to say, following up on an observation. As in to complain. Which is where our great bureacratic, too regulated/not regulated enough agencies kick in.

The Advertising Standards Authority in the UK has released details of the most controversial ads, based on the number of complaints they received form concerned citizens. I admire complainers, for as much as our society is geared to grieveance airing, thru all those nonsense feedback procedures, customer service procedures and awful middle of the day radio talk shows aimed at bitter stay-at-home mothers and the near dead, more often than not, complaining is a waste of time, your time. That’s actually a complaint I have about the complaints procedure.

Anyway, coming in at number nine on the ASA’s most complained ads is one from Specsavers using footage of French singer Edith Piaf singing her signature song Je Ne Regrette Rien with subtitles making it appear that she “should have gone to Specsavers”.

The ASA received 123 complaints from the public, many who felt that the ad trivialised “Little Sparrow’s” tragic life. And they were right, but the ASA did not uphold their complaint, because it said the ad did not cause widespread offense. But that’s ad people for you, they walk all over your grave while singing your song to sell their glasses.

The bigger point here is that one should never stop complaining, because you have lost something inherently human. Or worse turned in to an ad man.

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22 April 09

A great advertisement to help encourage people to get their flu shots in Australia. Take a long, hard look at the human sneeze in slow-mo. At once comedic and repulsive. It gets very good around 57 sec. - don’t be so snotty and give the video a watch!

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30 March 09

Oooooh. I don’t know what to say. Carl’s Jr is nasty but Padma Lakshmi is delicious. If you’re not familiar with her, she’s a cook and an actress but more famous for being Salman Rushdie’s ex-wife. Anyway, I am blabbing. Just watch the video.

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Posted: 12:29 AM

This is the “Making of” video for Honda’s advert for its new hybrid car. The ad is pretty slick, an ensemble of 1,000 cars are directed to flash their headlights to create an animation. It’s all very orchestrated and original, and kudos to Weiden + Kennedy, the ad agency behind it. However, and here’s the but, the self-consciously ‘good’ music is naff as is the overuse of the words ‘fun’, ‘good’ and ‘fundamental’ by the team who put the ad together. Here’s the minute long ad.

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11 March 09

Adjust your volume. Nice advertisement for Loewe.

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Posted: 9:08 AM

This is the full-length video on the making of Burger King’s latest ad campaign: a taste test between the Whopper and the BIg Mac with people who have never eaten a hamburger before. The nearly 8-minute long video also goes into the methodology behind finding these people and conducting the taste test. Sure there are some elements of cultural imperialism in bringing a mini-broiler into the remote places, but at the same time there’s something genuinely warm about this video (I hope it’s not just the good production and nice music that entrances me). Maybe hamburgers can bring peace to the world, solve the Middle East, kick ass against the economic crisis, and with right tights and cape the hamburger could even become a worthy sidekick to Obama.

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Themed by Hunson. Originally by Josh